MORGENS HALL WALL MURAL
For my first co-op rotation I worked for the University of Cincinnati’s Campus Service Marketing team. One of the larger projects I worked on was collaborating with UC Housing to create murals to go up on the walls of the dorm common areas. The first building was a common area in Morgen’s Hall that you see below. The mural was supposed to create a sense of student pride and connect UC campus to the greater Cincinnati area and uptown.
Research
I started off by researching key buildings, statues and landmarks that made up campus and uptown Cincinnati for me to include in the mural. Studying UC branding was also a key aspect to ensure student pride.
Assets
Before composing possible compositions for my mural, the team I was working with and I created vectorized versions of the buildings and landmarks we wanted to use. These would become assets for all of us to share in order to make the design process much easier. I designed the assets seen below in Illustrator.
After creating assets I looked at ways of combining them in a cohesive composition that would look good as a wall mural. Making campus feel like the heart of the city of Cincinnati was in the forefront of my mind when designing.
After showing the first round of ideas to my client, we next had to narrow in on an idea. The composition they liked the most was the cityscape with a reflection representing the Ohio river. So, the next step was to create many different ideas with that overall composition with variations to give the client a wide breadth of options.
Final